Building Loyalty

Audience churn rates are on the increase. Most performing arts organizations believe that their marketing departments are failing to attract new audiences. The reality is much different; new audiences are showing up in droves, but organizations can’t keep them coming back. The purpose of this two day seminar is to create a high-level, intensely interactive forum where participants will explore how to most cost-effectively turn the attrition tide. We will share analytics methodologies, research findings, and strategies designed to boost audience retention, strengthen communication channels, increase fundraised income, and build community ownership.

Sunday August 10, 2008
Monday August 11, 2008
10am-5pm

Neill Archer Roan leads The Roan Group, a consulting firm that specializes in brand and organizational development for arts institutions. Roan is a gold and silver medal-winning creative strategist, with national and international awards for brand development, marketing communications and fundraising that number in the hundreds. In addition to more than 20 years as a brand consultant, Roan draws on his experience in executive and senior management positions at Arena Stage, Oregon Bach Center, California Center for the Arts, and Hult Center for the Performing Arts.